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Businesses are beginning to explore the potential of the metaverse, leveraging its unique capabilities to create and drive new opportunities, innovate products and services, and even create entirely new business models. Companies across a range of industries, from retail to entertainment, are increasingly turning to the metaverse in order to expand their reach, engage with customers on a deeper level, and build stronger relationships. Additionally, businesses can use the metaverse for marketing campaigns to reach new audiences with immersive experiences. With the emergence of powerful virtual reality capabilities, companies are now able to capitalize on this ever-evolving environment.