Advanced Online Ordering with Guest Shaun Shankel, CEO of ToGo Technologies

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Show Notes:  Originally aired on November 10th, 2020

Today I have yet another trusted partner on to discuss how they can turn around your online ordering strategy to a winning and powerful relationship.  I, personally have used ToGo at the last two companies I have been at with HUGE success.  ToGo is a restaurant e-commerce platform that enables customers to order directly from your custom mobile app or website. It’s incredibly powerful, and amazingly simple to use.

To talk about this I have Shaun Shankel, Chief Executive Officer at Fresh Technologies and ToGoTechnologies.  This show will run a little longer than normal but we have so many important things to discuss that could change your off premise strategy!

Shaun Shankel, CEO of ToGo Technologies

Shaun Shankel is a highly successful entrepreneur, CEO and CTO with over 20 years of experience in the hospitality, technology, and entertainment industries. He has particular expertise in vision focused executive leadership, employee and culture growth, agile software development, systems integration and bottom-line revenue growth.

Shaun’s unique blend of business acumen, artistic soul and technological expertise give him an uncanny ability to clearly identify opportunities, even in the most unorganized and disparate of systems, navigate challenges and pinpoint successful paths to a profitable reality. Shaun has done this repeatedly, raised millions in private equity and led multiple companies to profitability.

As the CEO of Fresh Technology, Shaun has inspired a culture of success. Under his guidance, the company has built a proprietary suite of vertically integrated software and hardware hospitality products that optimize operations, production and customer engagement. From raw materials, inventory tracking and invoice administration to labor management, kitchen automation and online ordering, Fresh’s software uses predictive analytics and machine learning to control costs and grow sales. This system manages over $350MM in annual revenue and has been proven to add 3%-5% points in EBITDA to its restaurants.

Harvesting the immense amount of data generated from the thousands of locations using Fresh’s software, Shaun is evolving Fresh Tech’s platform to more precisely predict customer purchase habits based on the time of day, physical location and product mix to tap into new areas of profitability.

In addition, Shaun also serves as CTO for Fresh Hospitality brands including Taziki’s Mediterranean Café, Martin’s Bar-B-Que Joint, I Love Juice Bar and Taco Mac, to name a few. In this role he leads a battalion of software developers, systems architects, network technicians and help desk engineers overseeing an ecosystem of AWS servers, ioT devices, and secure payment processing networks.

Prior to taking the helm at Fresh, Shaun had an extremely successful career in the music industry writing and producing for some of the biggest artists in the pop, gospel and country music markets. Selling over seven million albums and singles, Shaun had 12 #1 hits and song placements in over 18 film and television campaigns.

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Next Week’s Show…

Next Tuesday, from our progression of discussions, I have Apex Supply Chain Technologies to discuss the Food Locker business case.  I see this as a trending technology additionally invigorated by Covid so this will begin a mini-series on food locker technology.

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